Marketing
Magnetic Keys
A Hamd Holdings company
Runs plug-in marketing departments for UAE real estate: a remote pod of specialists shared by up to three clients, and a coordinator in the client's office.
The plug-in marketing department for UAE real estate.
Magnetic Keys is a marketing consultancy in Dubai that runs plug-in marketing departments for developers and brokerages in UAE real estate. Each department is a remote pod: a pod lead and five specialists whom Magnetic Keys hires, trains and manages, shared by no more than three clients and never by two direct rivals.
A Magnetic Keys coordinator works in the client's office every working day, carrying briefs and approvals the same day. A department goes from audit to live in 14 days, then runs to a weekly beat: a Monday plan, daily production and a Thursday report on leads and the cost of each qualified lead.
- Legal entity
- Magnetic Keys FZ-LLC
- Founded
- 2022
- Based in
- Al Khawaneej, Dubai
- Markets
- UAE, Saudi Arabia, India
- Website
- magnetickeys.com
- +971 52 529 5577
What the Department Does
The remote pod
Pod lead
Owns the plan, the numbers and the weekly client call.
Performance marketing
Meta, Google and portal campaigns, and the quality of the leads they bring.
Design and video
Launch material, brochures and ad creative, and reels and walk-throughs cut from site footage.
Content and social
Copy, captions and community, with Arabic written by a native writer.
Web, CRM and automation
Landing pages, lead routing and the reporting behind every Thursday.
On site
Embedded coordinator
Collects briefs and approvals in the room, gathers site and sales-floor content, and runs shoots and broker days.
Disciplines
SEO
Technical and editorial, in English and Arabic.
PPC and Google Ads
Tracked end to end.
Branding
Positioning and identity.
Web design
Conversion-led builds.
How a Department Runs
Audit
Ad accounts, brand, CRM and sales process reviewed before anything is signed.
Plug in
The coordinator deployed, tracking and CRM connected, and a 90-day plan agreed.
Run
A Monday plan, daily production and a Thursday report on qualified leads.
Review
Results against the plan, with the scope moving up or down a tier as launches do.
Who It Serves
- Real estate developers
- Master brokerages
- Brokerage offices
- Property consultants
Commitments to Clients
- Ad accounts, pages, files and logins are in the client's name from day one.
- At most three clients in a pod, and never two direct rivals.
- Every client under an NDA, in a separate workspace.
- Reported in qualified leads and what each one cost, every Thursday.
- Real estate only.
